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Stock Contractor

Cervi Championship Rodeo returns to Rooftop Rodeo!

Started over 60 years ago Cervi Championship Rodeo has grown into one of the largest stock contractors for rodeo productions across the United States. Mike Cervi, founder, began his rodeo career at age 14, traveling across North America from the great plains of Texas to the rolling hills of Grand Prairie Alberta, Canada serving as a rodeo clown. Throughout the years, the Cervi family has acquired the two largest companies in the rodeo business.

In 1967 they bought the renowned Beutler Brothers Rodeo Company and in 1974 purchased the Billy Minick Rodeo Company, formerly owned by well-known producers Harry Knight and Gene Autry. With the acquisition Cervi became the largest stock contractor in the nation and renamed the company Cervi Championship Rodeo; combining Beutler Brothers & Cervi Rodeo and Cervi Championship Rodeo into one corporation. Currently, Cervi Championship Rodeo produces 10 of the top 50 rodeos in the PRCA.

In the past seven years 90 Cervi Championship Rodeo animals have been selected for the NFR. Cervi Championship Rodeo’s main goal as a renowned stock contracting company is to produce fast and exciting rodeo with the best bucking stock available. As a stock contractor, the company’s aims are simply stated. Mike believes that “My main goal is to produce a fast and exciting rodeo with the best bucking stock available.”

No matter what size rodeo the Cervi’s produce, the essentials remain the same, “You have to have good bucking horses, bucking bulls and a lot of fighting bulls. You need color in the front and the employees in the back to make it run smoothly.”

With that in mind all of these ideas have combined to form an amazing company which is why in 1982 and 2001 Mike Cervi was awarded the PRCA Stock Contractor of the Year award. He has also served on the PRCA Board of Directors and was inducted into the ProRodeo Hall of Fame in Colorado Springs, CO.

The Future

Continuing it’s tradition of excellence Cervi Rodeo continues to produce some of the largest and entertaining rodeo events across the United States. In 2005 sons Binion and Chase Cervi along with their cousin Scotty took over the day to day operation of the rodeo company. Mike continues to oversee the entire operation and provide assistance, advice and experience when needed. The Cervi family has a large and extended team that are dedicated and excited to help produce some of the nation’s most exciting rodeos.
With the age of cell-phones, computers and technology the younger generation has brought the rodeo company into the 21st Century while still keeping the family tradition alive. They can be found working across the United States while traveling to rodeos and are never too far away from the day to day activities at home in Colorado on their ranches. Mike Cervi and the entire production crew continue to produce rodeos across the United States and with their vast knowledge, expertise and genuine love for the sport it is apparent where ever the crew travels that this is one of the best professions in the sport of rodeo.

Cervi Management

As a team, the three Cervi boys control every aspect of Cervi Championship Rodeo performances from raising great bucking stock, to directing the movements of everything that goes on in the arena from the start of a rodeo to the end.

Binion Cervi, Executive Director

Binion has experience in every aspect of rodeo production. Beginning his career while still in elementary school, he earned pocket change at the National Western Rodeo by shining shoes and boots for cowboys and patrons. In his early teens Binion orchestrated a top trick-riding specialty act, which he performed at rodeos all around the country. Today Binion heads the production of rodeos, oversees the successful breeding program for Cervi bucking horses, manages the finances, and is the face of public relations for Cervi Championship Rodeo. Having experienced the "show business" part of rodeo through his trick-riding acts Binion is now incorporating these skills to highlight Cervi Rodeo productions with audience appealing openings, closings and specialty acts that illustrate American patriotism and western heritage. These little extras at Cervi Championship Rodeos provide fans a great feeling about the performances and an added appreciation for the western way of life.

Chase Cervi, Ranch Manager and Pick-up man

Chase is very involved in the behind-the-scenes organization of the company. Chase organizes a breeding program for the companies’ bucking bulls, oversees the management of staff that work each rodeo, and is a true stockman helping to tend to the Cervi saddle horses and all other stock at the rodeos. Rodeo cowboys value their relationship with Chase and talking to him about the Cervi stock and rodeo. As a pick-up man Chase has acquired and developed the ability to anticipate the moves of the bucking horses and the needs of the bronc riders; he is able to quickly position himself to aid both the animal and the cowboy efficiently and effectively. In 2010, 2014 and 2015 the top twenty bareback riders and saddlebronc riders in the world standings selected Chase as a pickup man to work the National Finals Rodeo in Las Vegas, NV.

Scotty Cervi, Director of Stock and Flank Man

Scotty knows each and every Cervi Championship Rodeo bucking horse and bull. Scotty stays busy paying attention to all the details of taking excellent care of the stock from loading them on trailers, feeding, sorting, prepping stock for a rodeo, flanking horses and bulls, and getting them home safely. As a flank-man Scotty has developed a special touch to be able to get the most buck out of each animal. He has developed the technique to a science by observing and understanding what is optimum for each of the individual animals. As a flank-man Scotty also communicates with rodeo production on which horses will go in either the saddlebronc or bareback event. He knows each animals individual needs and gives each cowboy the best chance at having good stock to ride. Scotty is well respected by his rodeo peers for the detail he puts into his work.

Learn More and Follow

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Please visit their webpage www.cervirodeo.com to learn more about this amazing company and be sure to sign up on their Facebook page to follow them throughout the season!
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