Wednesday, July 7, 2010
Please wear pink to the rodeo to show your support!

The Tough Enough To Wear Pink campaign debuted at the 2005 Wrangler National Final Rodeo when one evening of competition was devoted to the cause. Cowboys and cowgirls were encouraged to wear pink to signify their support, and sponsors made donations. The event became known as Pink Night, and a groundswell of support from the western industry and rodeo community began to grow. The Rooftop Rodeo is proud to be a part of such an important cause.

The color pink is not something you would associate with the tough sport of rodeo--however--breast cancer has touched the lives of many rodeo families. The Tough Enough to Wear Pink campaign puts this important health issue top-of-mind at rodeos across America through a breast cancer awareness and fundraising program. Please join us on Wednesday, July 7th, and wear pink to show your support for this effort.

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